{"id":3090,"date":"2026-10-05T12:50:43","date_gmt":"2026-10-05T12:50:43","guid":{"rendered":"https:\/\/www.pouyuenjihills.com\/tatler-report-2\/"},"modified":"2026-10-05T12:50:43","modified_gmt":"2026-10-05T12:50:43","slug":"tatler-report-2","status":"publish","type":"post","link":"https:\/\/www.pouyuenjihills.com\/en\/tatler-report-2\/","title":{"rendered":"Tatler | Raising a Cup to the World: POUYUENJI CEO Ming-Lun Tsai on Building a Global Tea Brand"},"content":{"rendered":"<p>Ten years ago, it would have been difficult to imagine a Taiwanese brand like POUYUENJI. Its emergence signals a major step in Taiwan\u2019s evolution from manufacturing toward lifestyle. Tatler sat down for tea with CEO Ming-Lun Tsai for a second time to discuss the next chapter of POUYUENJI HILLS: the Tea Social members\u2019 club, now nearing completion. His father purchased the land, planted the trees, and amassed a collection of extraordinary teas. Yet building a future on these treasure-filled hills has hardly been the smooth journey outsiders might imagine. Stepping away from the expected path of the family business and into the unknown, Tsai is gradually bringing his ambitious vision to life. It all began with a cup of tea\u2014but it is about much more than tea.<\/p>\n<p>Asked what POUYUENJI might look like in ten years, Tsai, fresh from his first cover shoot, found the question both direct and thought-provoking. After a moment\u2019s reflection, he offered no definitive answer, but his vision was clear: \u201cWill tea still be the main focus? I don\u2019t know. Tea is certainly a starting point. Through tea, we connect with the many aspects of daily life\u2014what we eat, wear, and how we live and travel\u2014and experience tea\u2019s culture and presence.\u201d That uncertainty reveals the scale of his aspirations for the brand.<\/p>\n<p>When a brand grows to the point that tea becomes merely \u201ca starting point,\u201d its destination extends far beyond the cup. What makes the story especially compelling is that, despite having the resources of a business group and his father\u2019s decades-long tea collection, Tsai has chosen the harder path: starting from scratch to build a world-class brand.<\/p>\n<p>Read the full Tatler feature (Traditional Chinese): <a href=\"https:\/\/www.tatlerasia.com\/power-purpose\/impact\/tatler-issue-pouyuenji-feature-zh-hant\" target=\"_blank\" rel=\"noopener\">https:\/\/www.tatlerasia.com\/power-purpose\/impact\/tatler-issue-pouyuenji-feature-zh-hant<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>A decade ago, a brand like POUYUENJI might have seemed impossible in Taiwan. Its emergence marks a bold step from manufacturing toward lifestyle. Tatler sits down with CEO Ming-Lun Tsai to discuss the next chapter of POUYUENJI HILLS.<\/p>\n","protected":false},"author":1,"featured_media":2309,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"site-sidebar-layout":"default","site-content-layout":"","ast-site-content-layout":"default","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","ast-disable-related-posts":"","theme-transparent-header-meta":"","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"default","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"ast-content-background-meta":{"desktop":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"footnotes":""},"categories":[24,22],"tags":[],"class_list":["post-3090","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-media-en","category-news-en"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.6 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Tatler | Raising a Cup to the World: POUYUENJI CEO Ming-Lun Tsai on Building a Global Tea Brand - POUYUENJI HILLS \u5bf6\u5143\u7d00\u4e4b\u4e18<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.pouyuenjihills.com\/tatler-report\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Tatler | Raising a Cup to the World: POUYUENJI CEO Ming-Lun Tsai on Building a Global Tea Brand - POUYUENJI HILLS \u5bf6\u5143\u7d00\u4e4b\u4e18\" \/>\n<meta property=\"og:description\" content=\"A decade ago, a brand like POUYUENJI might have seemed impossible in Taiwan. 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